KMS Group
The KMS Group is a PR and publicity agency led by Founder + Publicist Kristen Skladd, working with restaurant brands on grand opening campaigns across the US, including national franchise clients.
About The Project
For every restaurant opening, the agency manually searched Instagram for local food and lifestyle influencers, drafted and sent individual outreach emails, and tracked every response, RSVP, and confirmation by hand across email threads and spreadsheets. Each campaign took roughly 10 hours of manual work, and the process didn’t scale well to suburban or lesser-known markets outside major metro areas, where influencer discovery was hardest.
Services Provided
- AI-powered influencer discovery combining web search and Instagram data, matched to campaign location, niche, and follower range, with automatic engagement-rate and fake-follower screening
- Automatic reply tracking and pipeline status management (contacted, in conversation, confirmed, declined)
- Automated mail-merge outreach using the client’s own email templates and branding, personalized per influencer
- Google Form response import to auto-populate attendee logistics (arrival time, guest count, dietary needs, content type)
- Two-stage automated follow-up system (reminder emails for confirmed attendees, re-engagement emails for non-responders)
- One-click campaign roster export to Excel for client and stakeholder reporting
- Campaign dashboard with upcoming/past event tracking and automated timeline reminders
- Full email integration with Outlook, including AI-assisted reply drafting within a unified conversation view
Quick Summary
KMS Group – How We Helped
We built a custom AI-powered influencer outreach platform that replaced Kristen’s fully manual process end to end. What previously required roughly 10 hours of manual searching, individual outreach, and spreadsheet tracking per campaign is now handled through a single dashboard: the platform discovers relevant local influencers (including in harder-to-reach suburban markets), sends personalized outreach using her existing templates, manages replies and follow-ups automatically, and produces a client-ready attendee roster for reporting, cutting the manual workload significantly while preserving her personal voice and judgment in every outreach decision.
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