As a business owner, you know that your company's success depends on staying competitive. About 70% of small businesses have a website — for a good reason!
Over 60% of today’s consumers won’t do business with a company they can’t find online.
Web development is essential to ensuring a successful business website that reaches potential customers — regardless of industry.
This article will explain the basics of web development — what you need to know about the process, how your business can benefit from web development, and what to look for in a quality web developer.
One of the most common questions about web development is how is it different from web design? While both are integral to building websites, they serve different purposes.
Web design ensures a website looks visually appealing and is easy to navigate. It’s more related to the surface of a website, meaning what users see on their computer screens and mobile devices. Web designers are concerned about colors, images, and typography.
Web development refers to the creating, building, and maintaining of a website. The below-surface stuff that makes your site tick. It covers everything from designing a basic framework to creating customized or complex web applications that involve databases and user authentication systems.
Front-end web development and back-end web development are two sides of the same coin when building a website. So what does a front-end developer do that a back-end developer doesn't?
Front-end development refers to the user experience — how a website, web page, or web application looks and feels to visitors.
Back-end development focuses on how a website works.
This includes writing code to manage databases, servers, and web applications. This writing website code in a programming language like Java, PHP, SQL, Python, and Ruby to create behind-the-scenes functionality.
Back-end developers are responsible for designing and implementing the core features of a website, such as user authentication, payment processing, and order tracking.
An experienced full-stack developer will have a good understanding of user experience design and be able to implement best practices. Full-stack web developers are highly sought after because they can take an idea from conception to completion. They also often collaborate with other professionals, such as designers, project managers, and content creators to develop websites.
Web development is essential for businesses to stand out in a competitive marketplace. By creating a website, customers can easily find information about your business’s products and services. Additionally, web development allows small companies to build an online presence that can be used for marketing purposes, such as launching new campaigns or engaging with customers on social media.
When hiring a web developer, look for a web development team with a wide range of technical skills. They should have experience working with different programming languages and understand the user experience design's importance.
Pro tip: make sure they have an effective communication process so you can stay updated throughout the project!
Finally, check their portfolio! Viewing past projects is the best way to get a sense of their skills and experience. You'll get an idea of the types of projects they have worked on and the results they’ve achieved for previous clients.
By investing in quality web design and development services from trusted professionals, you can rest assured that your business has a solid online foundation for success. If you need help getting started with web development for your business, contact LCMS Solutions today — we would love to help you take your company’s digital presence up a notch!