What Is a Full-service Digital Agency?

What They Do and How They Help Transform Businesses.

By Kristin / December 20, 2022
Blog - What Is a Full-service Digital Agency? What They Do and How They Help Transform Businesses | LCMS Digital Solutions

Business owners — looking for help with your digital marketing needs? Have you wondered what services a digital marketing agency could help you with?

A full-service digital marketing company goes beyond traditional marketing — they can provide everything from website design and development to SEO, social media advertising, content creation, digital marketing campaigns, and more.
They’re experts in the ever-evolving world of digital marketing and can assist you and your in-house staff in achieving your business goals with just one team and one strategy.

Because all services are provided under one roof at a full-service digital marketing agency, you don’t have to worry about hiring multiple vendors for each task — which can be time-consuming and expensive. Instead, you can work with one team of experienced professionals who can develop a comprehensive plan to help you maximize your marketing budget across all digital platforms.

Full-service digital agencies deeply understand the digital landscape and can provide strategies tailored to your specific industry and market. They’ll also be able to advise on the latest trends and technologies so you can get — and stay ahead of the competition.

What kind of digital marketing services does a full-service marketing agency offer?

marketing strategies

Developing a marketing strategy is like planning a well-thought-out adventure. You need to know your destination, map out the best route and have all the necessary supplies for the journey. It’s about setting clear goals and maximizing your marketing efforts on your online channels.

social media marketing

Social media management is an effective means of connecting with your target customers. It involves creating content and social media campaigns on social platforms that will resonate with them and pushing it out to the platforms they often use. This includes social media platforms like Facebook, Twitter, Instagram, YouTube, and other social media channels.

email marketing

Email marketing involves sending emails to your audience or mailing list. Emails usually focus on special offers, discounts, events, and other types of content. To ensure email campaign success, it’s essential to craft compelling messages based on extensive research that speaks to the need for conversion rate optimization. Email marketing is a powerful tool that helps businesses build customer relationships and keep them informed about new products or services.

email marketing

content marketing

Content marketing is a form of digital marketing that focuses on creating and sharing content to attract and engage an audience. It’s typically used to build brand awareness, develop customer relationships, and drive conversions. Content marketing includes articles, videos, infographics, podcasts, social media posts, and more. With the right content strategy, businesses can increase traffic, lead generation, and sales by providing helpful resources online.

search engine marketing

Search engine marketing (SEM) is a type of digital marketing that involves using paid ads to promote your business or website in search engines. It’s often used alongside SEO (search engine optimization), as these strategies work together to help you reach and engage with your target audience online. With SEM, businesses can create targeted campaigns tailored to their specific audience. This can help them drive more leads and sales. SEM also provides valuable data and insights into customer behavior that you can use to refine future strategies.

website development and design services

Creating a website in the digital world requires talent and hard work. Web development and design services are crucial to any successful online business. These services involve creating websites that look amazing and function well for visitors. This includes coding the site, designing graphics, and setting up databases.

The result is an intuitive shipping online experience that keeps visitors coming back again and again. By investing in web design, businesses can ensure their website is well crafted, visually appealing, and easy to use.

SEO strategy

SEO is an essential part of any digital marketing strategy. It involves optimizing your website and content to rank higher in search results, drive organic traffic, and boost your digital presence. SEO services can help businesses improve online visibility, maximize reach, and generate more leads and sales. This includes creating content optimized for keywords, crafting links to other pages, and optimizing the coding of websites. With a well-crafted strategy, businesses can improve their online presence, increase visibility, and attract more customers.

paid advertising campaigns

Paid advertising campaigns help businesses quickly target their desired audience, create customized messages and visuals that will engage them, and track their progress in real-time. This strategy uses popular platforms such as Google Ads, Facebook Ads, LinkedIn Ads, or Twitter Ads.

Paid advertising campaigns can help businesses generate more leads and sales by targeting their desired audience, creating compelling messages, tracking real-time progress, and optimizing conversions.

paid advertising campaigns

Why choose a full-service digital marketing agency

A full-service agency can be a wise investment for businesses that want to take their online presence to the next level.

While it may seem expensive to outsource all these services, most businesses can find full-service digital marketing agencies that offer cost-effective solutions resulting in desirable ROI’s.

Digital marketing agencies work with businesses worldwide to

  1. Develop and implement practical marketing projects
  2. Increase visibility on search engines
  3. Reach a wider audience through targeted campaigns
  4. Establish trust and credibility with potential customers
  5. Increase website traffic and conversions
  6. Utilize data to drive future decisions
  7. Save time, hassle, and frustration

So how do you go about choosing the right full-service marketing agency for your business?

Choosing the right digital marketing services agency for your business can be daunting. It’s important to find an agency that understands your goals and objectives and has the skills and resources necessary to help you reach them. Here are some tips to keep in mind when selecting a digital marketing agency:

  1. Identify

    Determine what type of marketing services you need. Do you need help with SEO, website design and development, content creation, or social media management? Knowing your needs ahead of time can help you narrow down the options.

  2. Evaluate

    Look at each agency's portfolio and reviews to get a better sense of their work and track record.

  3. Discuss Your Goals And Objectives

    Once you've identified some potential agencies, be sure to discuss your goals and objectives before making any commitments. The best digital marketing agencies will take the time to understand your business and provide tailored solutions that meet your needs.

  4. Ask for Proposals

    Before committing to an agency, request proposals from multiple agencies to compare their services, pricing, and timelines.

  5. Check References

    Understanding each agency's reputation within the industry is important. Ask for references and reach out to them to get an idea of how the agency works and if they can deliver on their promises.

By following these steps, you should be able to find an experienced digital marketing agency that meets your needs and helps you achieve your business goals. With the right partner in place, you'll have access to the skills and resources necessary to propel your online presence forward!

How does a full-service digital agency compare to a niche agency?

Niche agencies specialize in one specific marketing area, like search engine optimization or email marketing. While this can be beneficial for businesses looking for expertise in certain areas, it’s not ideal for those who need comprehensive services.

A full-service digital agency offers a complete package with experts in various specialties, from web development to content creation. This allows you to have an all-in-one solution that covers your entire digital marketing strategy. Additionally, full-service agencies can create customized plans to fit the needs of your business - something a niche agency may not be able to do.

Contact LCMS Solutions for all of your digital marketing needs. Your one-stop shop.

In conclusion, finding the right digital marketing agency for your business is essential for connecting with your target audience. A full-service provider offers various services and expertise to help you reach your goals. You’ll find the best partner by researching, setting a budget, checking out samples, exploring their culture, and ensuring your goals are aligned with their mission.

If you’re looking for an experienced industry leader to take your business to the next level, LCMS Digital Solutions, a full-service marketing agency, can help.

Book a free consultation with our internal team today to learn more about our digital services and how we can work together to improve your online marketing!