Is ChatGPT Your Website Copywriting Hero...or Villain?

AI Copywriting vs. Human Expertise for Your Website Copy

By Kristin / March 27, 2024
Blog - SEO 101: A Guide for Business Owners | LCMS Digital Solutions

Even in today's social media frenzy, 67% of consumers bypass the noise and head straight to your website to truly understand your brand. It's your digital storefront, your chance to build trust and convert visitors into loyal customers.

But let's be real: Writing standout copy and keeping up with content is tough. Running your business often leaves little room for writing the kind of website copy that grabs attention.

The big decision:

Should you turn to AI writing tools like ChatGPT or invest in the services of a professional copywriter?

This guide examines the pros and cons, helping you find the right fit for your business and budget. By the end, you'll clearly understand when to leverage AI and when the human touch is needed for your website's success.

An Inside Look at AI Writing Tools

AI writing tools like ChatGPT are making waves, promising instant solutions for businesses drowning in content creation demands. According to a recent report, 35% of businesses have already turned to AI writing tools like ChatGPT, promising instant solutions. But before blindly trusting the hype, let's dive deeper into how they work.

AI writing tools like ChatGPT use your instructions and analyze huge text datasets to generate content. Think of it as a fast research assistant, gathering information and basic structures.

While this can be handy for simple tasks, there are limitations:

  1. Accuracy: Fact-checking is crucial, as AI can sometimes misinterpret data.
  2. Originality: AI-generated text may lack a human writer's unique voice and creativity.
  3. Emotional Depth: Connecting with your audience requires understanding their feelings, something AI struggles with.

While AI writing tools offer an intriguing option, it's important to remember they are just that: tools. For truly compelling website copy that resonates with your audience and fuels business growth, many choose the irreplaceable human touch of a professional copywriter.

But what exactly does a human copywriter bring to the table? Let's take a closer look.

But what exactly does a human copywriter bring to the table?

Inside the Mind of a Human Copywriter

Where AI tools offer speed, human copywriters bring deep dives and strategic thinking to your website copy project. Here's how they deliver results:

Customer-Centric Approach: They go beyond competitor analysis, stepping into the shoes of your customers to uncover their pain points, desires, and motivations. This customer empathy helps craft content that directly addresses their needs and resonates deeply.

Data-Driven Storytelling: They weave facts and figures into compelling narratives that connect with your audience's emotions, using your brand's voice and personality to stand out.

SEO Expertise: They optimize your content with relevant keywords and structure your website for search engines, maximizing visibility and organic traffic.

Consistent Brand Voice: They maintain a consistent tone and messaging across all content, building trust and brand recognition.

While human copywriters excel at delivering strategic, emotionally resonant website copy, AI tools like ChatGPT still have a valuable place in your toolbox. So, let's explore where AI can be a helpful assistant.

Where Chat GPT Shines

While ChatGPT might not be the ideal choice for crafting your website's core content, it still holds potential for various practical applications in your business.

Let's explore some ways you can leverage its capabilities:

Making Customer Service Shine

Imagine answering common customer questions instantly, 24/7, while freeing up your team for complex issues. ChatGPT can power intelligent chatbots that handle FAQs, order tracking, and basic troubleshooting, saving you time and money.

Prompt example: "Create a friendly and helpful chatbot script to answer questions about product returns and exchanges."

Analyzing Market Feedback

Feeling lost in a sea of data? ChatGPT can analyze customer feedback, reviews, and social media buzz to reveal valuable insights into market trends and customer preferences. Get ahead of the curve and make informed decisions based on real-time feedback.

Prompt example: "Analyze recent customer reviews on our new service and summarize the key feedback points to identify areas for improvement."

Simplifying Information Overload

Struggling to digest lengthy reports or research papers? ChatGPT can condense them into clear and concise summaries, saving you valuable time and effort. Focus on the key takeaways and make informed decisions without getting bogged down in details.

Prompt example: "Summarize the main findings of this market research report in 3 bullet points."

Project Productivity and Task Management

Stay organized and on track with your projects. ChatGPT can help you generate task lists, progress reports, and meeting agendas, ensuring everyone is aligned and moving forward efficiently.

Prompt example: "Based on our project plan for <project X>, create a detailed task list with timelines and assign team members based on their expertise."

Generating Interview Questions

Unearth the best candidates with thought-provoking interview questions to reveal their true potential. ChatGPT can help you create open-ended behavioral questions, encourage insightful responses, and showcase problem-solving abilities and teamwork experience.

Prompt example: "Develop a set of 5 open-ended questions for a marketing manager interview, focusing on their strategic thinking and leadership skills."

Remember, these are just a few examples. Adapt them to your specific industry and audience for maximum impact!


Once you submit information to an AI tool, it might be stored, processed, or even shared in ways you can't control. Always err on the side of caution and only use these tools for tasks that don't involve sensitive or confidential data.

A few other best practices to remember:

  1. While AI tools like ChatGPT can help generate ideas and complete basic tasks, they may not always produce content with the accuracy and nuance required for critical business copy or sensitive information.
  2. Human oversight and fact-checking are crucial to ensure AI-generated content's accuracy and ethical implications.
  3. Consider using AI for tasks where factual accuracy is less critical, such as brainstorming ideas, generating creative prompts, or summarizing large amounts of data.
  4. For important business copy and content that requires brand alignment, emotional depth, and strategic messaging, human expertise is irreplaceable.
ChatGPT vs. Professional Copywriting

ChatGPT vs. Professional Copywriting

AI Writing ToolsHuman Copywriter
StrengthsSpeed, data analysis, essential content generationDeep research, strategic thinking, creative storytelling, brand voice expertise
WeaknessesLimited factual accuracy, lacks originality and emotional depthCan be time-consuming, requires human oversight
Best ForSimple descriptions, FAQs, summarizing information, generating ideasCrafting compelling website copy, developing content strategy, building brand awareness
CostSubscription fee or pay-per-useVaries depending on project scope and experience
ValueAutomates repetitive tasks, provides data-driven insightsDelivers human-quality copy that resonates with your audience

Choose ChatGPT if:

  1. Your budget is limited, and you need assistance with initial drafts, customer service scripts, and basic content needs.
  2. Speed and efficiency are crucial, like generating FAQ responses or simple reports.

Choose a professional copywriter for:

  1. Core website pages, brand storytelling, and strategic marketing materials that require in-depth understanding, creative flair, and strategic alignment.
  2. Deeply connecting with your audience and converting visitors into customers through personalized and relevant messaging.

Ready to Connect with Your Audience?

AI tools offer convenience, but human-crafted copy reigns supreme when it comes to capturing your brand's unique voice and building trust with your audience.

LCMS Digital Solutions delivers website copy that resonates with your audience and fuels business growth. We believe in the power of collaboration and expertise, combining strategic thinking with captivating storytelling to create content that stands out.

Want to see how human-written copy can transform your website?