Dallo Law, P.C.
Dallo Law, P.C. is a Michigan-based law firm led by attorney J. Dallo, focusing on criminal defense and related civil matters. The firm serves clients across the Detroit tri-county area (Wayne, Oakland, and Macomb counties), with particular emphasis on DUI/OWI defense, traffic violations, family- and marriage-based immigration, and asset forfeiture cases.
About The Project
Dallo Law wanted to significantly increase qualified leads from organic search but their existing website was not fully optimized for the high-intent keywords and local searches that matter most to their practice. They needed a focused SEO strategy and implementation plan that targeted their core practice areas and geographic markets, improved technical site health, and turned more visitors into consultations and clients.
Services Provided
- Defined an SEO strategy centered on high-intent, geo-targeted keywords for DUI defense (first, second, third offenses, felony DUI), traffic tickets, family- and marriage-based immigration, and asset forfeiture
- Fixed broken links, duplicate content, and other on-site issues that could hinder rankings and user experience
- Conducted a full technical SEO audit to address crawlability, site speed, mobile optimization, and indexing issues
- Performed detailed keyword research and clustering by practice area and county (Wayne, Oakland, Macomb), mapping terms to existing and new pages
- Implemented legal-services and local-business schema markup to improve visibility and rich-result eligibility in search
- Optimized on-page elements (titles, meta descriptions, headings, internal linking, and content structure) around target keywords and user intent
- Planned and supported the creation of new practice-area content (e.g., DUI defense pages) aligned with the SEO strategy and local search goals
Quick Summary
Dallo Law, P.C. – How We Helped
LCMS partnered with Dallo Law to build a targeted, practice-area-driven SEO foundation for their website. By combining technical fixes, structured data, and keyword-driven on-page optimization focused on DUI, traffic, immigration, and asset forfeiture in the Detroit tri-county area, the engagement positioned Dallo Law to capture more high-intent local searches and convert them into consultations. The result is a more search-visible, strategically structured site that better reflects the firm’s strengths and makes it easier for clients in crisis to find the legal help they need.
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